Omni-channel POS Software - Give your customers a seamless experience

The advent of technology has changed a lot of things in the current world. Mobile technology has brought everyone closer and literally made it easier for people all over the world to connect. It has affected everything, from shopping to learning, to socializing. As a retailer, you should be asking yourself how you can use technology such as omni channel POS software to your advantage.


Modern shoppers usually spend most of their time on the internet and continuously engage with many mediums. Since consumers are not committed to one sales channel, they have many paths for purchasing items. Shoppers also expect a consistent and seamless experience whether they are interacting with a business on your social media pages or in your store. This is omni channel commerce, which refers to the integration of your online and physical store operations. It creates an entity that provides that provides shoppers with a congruous shopping experience. It is important to provide this customer experience so that you can meet the expectations of your customers and continue increasing your profits. There are tons of benefits you could get from using POS software. The most obvious and basic benefits include:

Unifying store operations

The Omni channel approach allows you to fuse your online and in-store activities into one, strong operation. It allows you to provide the same products to customers in more than one location, all at the same time. It also helps you to reduce the shaming notices that you are out of stock. This will allow you to satisfy demand better.

Improving your marketing capabilities

When using Omni channel software, you can track information on all of your online and in-store activities. Therefore, you will have a lot of information on that you can use to improve your marketing tactics. When customers transact with your business, you can create customer profiles and start collecting information you need to begin building authentic relationships with them. The profiles may include online and in store purchase history, social media activity and payment as well as pick-up references. By being able to track and store customer data, you can measure the return on investment of your marketing efforts and refine your strategies over time.

Increasing customer satisfaction

You should be able to meet your customers’ demands and accommodate their lifestyles and their styles of shopping. Positive experiences leave a lasting impression on the customers and they will be sure to come back, whether it is online or in-store. The Omni channel approach provides customers with a choice of when, how and when to browse, purchase and pickup. This is important in satisfying customers. Your online operation will continue running 24/7 even when your physical shop is closed for the night or for the holiday. Omni channel retailing will allow more customers to get to know of your business and buy from you. It will also make your brand strong, enlarge your hold on the market and you will most definitely see a huge increase in the number of customers visiting your shop.

In order to achieve success when using POS solutions, choosing a good provider of omni channel solutions is essential. One of the best providers of Omni channel POS solutions is ETP Group. By using our POS software, you can streamline your business operations like tracking inventory, recording customer transactions and creating marketing reports. The POS solutions we offer are cost effective and have many features. Our omni channel POS solutions are tailored to meet the changing needs of retail stores.

Some of the omni channel solutions we offer at ETP Group include omni channel POS, customer relationship management, marketing campaigns, promotions and marketing as well as market and assessment and planning. We implement these solutions successfully. At ETP Group, our goal is assisting clients to achieve success in omni channel retail.